Customer Universe

Lifecycle Movement Dashboard

Explore where customers are, how they got there, and where they stall.

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Lifecycle Sankey

Full universe branching. Click any node to inspect upstream path and segment detail.

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Stage Detail

Path mix and lead-time for selected stage.

Select a stage in the Sankey to inspect paths.

Time-to-Milestone

Median elapsed time from event data in the selected window.

Stage Trend

Daily latest snapshot by lifecycle stage.

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Friction Points

Largest cohorts currently sitting in non-loanbook lifecycle stages.

Stage Tag Subscribers
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